Magento is a popular e-commerce platform which is popular due to the functionalities it offers, and Magento Enterprise support yielding more customers. People nowadays look for e-commerce apps which keep the customers engaged, and there are a few principles to follow to develop that kind of app which is discussed in http://huffingtonpost.com/.
There are few main reasons why Magento is on the top of the competition.
Magento is an open source and is vital to web development. In olden days you can get in touch with a web development company, and they would create a website for you. The code can be written from the basic and can be customized as per requirements. The drawback is that you would spend your entire budget on things like payment processing integration, page listing, shopping carts and much more. If you want to retire from the already existing web dev company, then you have to hunt for someone who will take over your system if you still wish to use the system and improve it.
When using open source, many developers work together, making the code free to anyone who prefers to use it. The same group of developers will maintain, manage and improve the product. This means you need not spend any money in re-invention like building a new shopping cart or managing the payments with the help of PayPal. Instead of spending more money in basics you should pay attention to building a site that is appealing to your audience. If you plan to give up on one Magento development company the other company can easily take over it easily.
In many platforms, you can extend the functionality with the help of modules, extensions, and add-on. Very few perform as good as Magento because they don’t interfere much with the extensions. Extensions can be easily upgraded, enabled, hidden or disabled. You can select the people who can control, access the extension in your administrative area.
All ecommerce sites need some changes to be made out of the box. Search engines like Google change their algorithm every now and hence the ranking criteria changes consistently which takes too much time for the software to get updated. In such scenarios, Magento rocks with meta tag control, temple structure, site maps in default themes and most of them are mobile friendly. If you are still not satisfied, then there are free and subscribed extensions you can buy online to tweak based on your efforts you have put on the SEO.
Most people don’t wish their e-commerce shops to be of the same size. The main aim is to increase the customer base, increased order processing and attract more traffic. As your store size increases you, can’t expect the entire system to move smoothly without any problem. Magento is easily scalable, and it is brilliant in doing so. You can start with one server, and you can expand easily to another web server without rewriting the code or business plan for hours or days together.